Friday, 10 May 2013

Friday, May 10, 2013
Apple, the company that really created the modern mobile technology market, is slowly becoming less relevant in it. Some of that has a lot to do with users, who find much more tangible benefit to an Android device. Another aspect of Android slide are the calculated business tactics that are beginning to catch up with Apple.

 Apple-Store
For many, the iPhone is simply the device that works best for them. They are either invested heavily into the Apple ecosystem, or have a very finite set of needs that only the iPhone can provide. In those instances, that consumer has made the right decision for themselves, and negotiated the muddy waters of smartphones successfully.
A majority of consumers simply want a device that’s fun, and maybe ‘cool’. To really understand the market is to grasp that not everyone follows tech closely, or is heavily invested in who makes a device or what it represents. Many people gravitate towards the iPhone because of the image Apple has made, now people after seeing same old features in iPhones, limited sources of attaining what they want are thinking other than the glam sham of Apple. And are coming towards open source operating system of Android. This source is being widely used by many smartphones manufacturers and currently 59 % of smartphones are powered by Android OS and people are very happy with them loads of resources by countless developers (individual and Firm) are working enthusiastically for its further development. Now people dont want glamour, they want modifications as per their needs and choice.

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